Blog. Type 1

you can “win” a game that no one’s playing.
You can “win” a game that no one’s playing. I’ve been in the SEO game for over two decades. I’ve seen algorithm updates come and go, strategies evolve, and trends rise and fall. But one thing that’s always stuck around is this: just because you rank on Google doesn’t mean anyone is actually searching for what you rank for. Yes, You Can Rank… But for What? One of the easiest things to do in SEO is rank for a keyword no one wants. You can be #1 on Google, show up in Image Search, Video results, even Google Shorts, and still see almost zero traffic. Why? Because there’s no search demand. In other words, you can “win” a game that no one’s playing. Zero Search Volume Keywords: What Are They? These are keywords that, according to Google or tools like Ahrefs, SEMrush, and others, have no (or very little) search data. You might think you’ve come up with a clever term that’s bound to bring in traffic. Maybe it sounds good in your head. Maybe you even rank for it within a day or two. But here’s the harsh truth: nobody’s searching for it. That means you’re ranking, but for …
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Search engine optimization (SEO) has been a dominant force in digital marketing for decades, but the landscape has shifted dramatically. Once upon a time, SEO was a game of ranking first on Google and watching the traffic roll in. Today, search isn’t just about Google—it includes generative AI like ChatGPT, voice search via smart assistants, AI agents, alternative search engines like DuckDuckGo, YouTube (the second-largest search engine in the world), and even social media platforms like TikTok and Instagram. For some businesses, SEO remains a vital investment that delivers long-term returns. It’s a wasted effort that will never move the needle for others. So, who should invest in SEO, and who should look elsewhere? Let’s break it down. SEO Is a Waiting Game—Is It Worth It? SEO is not an instant traffic solution. It’s a long-term investment that builds momentum over time. Websites don’t rank overnight—especially newer ones. If you launch a brand-new website and expect to see top rankings in a few weeks, you’ll be disappointed. Depending on competition, domain age, backlink profile, and content quality, SEO can take anywhere from 6 to 12 months to show significant results. Older, more established websites often rank faster because they have …
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There’s a persistent misunderstanding in the business world: if an SEO company works on websites, they must also be responsible for everything remotely tech-related in your business. This assumption leads to frustration on both sides—clients wondering why their SEO agency isn’t fixing their email problems, and SEO specialists scratching their heads as to why they’re expected to troubleshoot issues outside their scope. The reality is, while SEO professionals often have a solid understanding of technical concepts, their role is to get your website ranking, drive traffic, and generate leads—not to manage your IT infrastructure. Expecting them to fix unrelated technical issues is like assuming your mechanic should also be able to redesign your car’s interior because they work on engines. Yes, both are car-related, but they require completely different skill sets. Why SEO Companies Are Not Responsible for Your IT Problems Think of an SEO company as a highly skilled marketing strategist. Their job is to ensure that when people search for businesses like yours, your website appears prominently, attracts visitors, and converts them into leads. They focus on things like keyword research, on-page optimizations, link building, and analytics tracking. What they don’t do is manage the nuts and bolts …
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CoWorking Denver
I am excited about this new project — CoWorking Denver. Leasing entire offices are a way of the past, especially for freelancers, entrepreneurs and remote workers. When it comes to coworking spaces and executive offices, there are a lot of options – but are those options designed to help your business thrive? The fun part of Coworking spaces is the community. If you don’t have a community, the space might not be productive. Other coworking spaces, like Craft CoWorking, have a ton of amenities but tend to lock you into lengthy 12-18-month contracts, which can be pricey and burdensome to many small businesses and freelancers. CoWorking Denver was created to be a free resource and tool to those small business owners, freelancers and entrepreneurs looking for help finding the right fit while not getting stuck in burdensome contracts. In addition to that, we help coach CoWorking spaces on creating a ‘win win’ environment for their tenants. This could include everything from providing marketing support to curating a fun and inviting environment, planning events and more. If you’re in the Colorado market and looking for a short term office space, coworking, executive office or a spot to drop in once in a while …
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Boise SEO Company
As Boise continues to grow as a hub for business and innovation, companies in the Treasure Valley are looking for ways to stand out in an increasingly competitive market. Enter Sympler, a leading SEO company with decades of experience helping businesses dominate search engine rankings. With its new office in the Boise Tech Mall, Sympler is poised to become the go-to SEO partner for businesses in the region. This article explores why Sympler is the best choice for your Boise SEO needs, their specialized industries, and how SEO can transform your business in Boise’s dynamic market. Why Boise Is the Perfect Market for Sympler’s SEO Services Boise’s economic climate is flourishing. The city offers unique business opportunities to thrive, from its booming tech scene to its influx of new residents and a growing tourism industry. However, with growth comes competition. Businesses in Boise face the challenge of standing out online, where most consumer decisions begin. That’s where Sympler steps in. The Boise Tech Mall is the ideal location for Sympler’s new office, placing it at the heart of innovation and collaboration. This strategic move allows them to serve Boise businesses better, offering tailored SEO strategies that align with the city’s …
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