As a small business owner, you know how important it is to get found online. But with so many strategies and tactics to choose from, it can be overwhelming to know where to start. To help you out, we’ve compiled a list of the top 5 SEO mistakes small businesses make, and how to avoid them.
- Not doing any SEO at all.
One of the biggest mistakes you can make is not doing any SEO at all. With more and more people using search engines to find products and services, not optimizing your website for search is like leaving money on the table. Make sure to at least do some basic keyword research and optimize your site’s pages and content for the terms your customers are searching for.
- Not having a mobile-friendly website.
With more and more people using their smartphones to search the web, it’s crucial that your website is mobile-friendly. Google has even started penalizing websites that aren’t mobile-friendly, so make sure to check that your site is responsive and easy to use on a small screen.
- Using the wrong keywords.
Keyword research is a crucial part of SEO, but it’s easy to get it wrong. Make sure to do your research and use relevant, specific keywords in your website’s content and meta tags. Avoid using overly broad or competitive terms, as they may be difficult to rank for.
- Ignoring on-page SEO.
On-page SEO refers to all the optimizations you can make to your website’s individual pages in order to rank higher in search results. This includes things like title tags, headings, and image alt text. Make sure to pay attention to on-page SEO, as it can make a big difference in your search rankings.
- Choosing the wrong SEO partner.
Not all SEO companies are created equal. Make sure to do your research and choose an SEO partner who is transparent, experienced, and has a track record of success. Everyone can say they do SEO, but very few actually know what they’re doing.
Don’t get caught in the wrong hands – choose a qualified SEO partner who can help your business succeed.
By avoiding these common SEO mistakes, you can give your small business the best chance at success in the search engines. Happy optimizing!